The goal for this project was create an advertising campaign for Don Q , a well known rum in Puerto Rico. It is the finest and most well-known rum on the island now becoming available in the United States. I wanted to showcase the rich history of the name of the rum. Created by a
prominant family in Puerto Rico long ago who loved the story of Don Quixote.
Quixote was a dreamer who believed he could be anything, including a Spanish conquistador. Hence the tagline, “Imagine the conquest”. Don Quixote is illustrated behind each rum in different action poses to showcase the adventure and story one can have with this fine rum.
After seeing the ad, people will want to know where they can get Don Q, and learn of it’s tradition. We want to build awareness of the tradition and excellence of Don Q outside of the Caribbean.
This project was to create a logo and branding materials for a exotic flower shop, Noella Flora. The owner creates unique arrangments with plants and flowers. The logo is modern with added hand-illustrated elements represting the flowers she uses. For example for the logo I drew a King Protea, the owners favorite flower to use.
She is targeting early twenties and up. Brides who want a more unique for their wedding. Even those who just need arrangments for events or to give as gifts. She also wants to target up and coming photographers who could use her flower crowns for their shoots.
By Your Side Books
This project was to create a line children’s books that had something not just for the kid but the adult reading with them.
Each book in the By Your Side Books line is centered on a timeless theme. The stories are touching, engaging, and creative, each brought to life by colorful and vibrant illustrations created by hand, through ink and watercolor.
This project was created by a fellow friend who wrote the book, and we started this as a business together.
Chips Ahoy Advertising Campaign
Create an advertising campaign for Chips Ahoy cookies. For me chips ahoy and tall glass of milk at the end of day has become a ritual in which I feel like a little kid again. This campaign needed to show how tiny cookies make a big impact on people’s lives. I wanted the target audience to be young adults in college trying to balance the lines of growing up but still keeping the kid in them.
In the campaign it challenges the reader to do an action to become a kid again. The three ads would also be used as posters placed around a college campus so they can be reminded to have fun.
There would also be an interactive quiz on pandora in which the user is able to find out just how much kid they left in them. College kids are always listening to pandora while studying.
Also there would be an in-store display placed in college food courts or dining halls, askingthesimplequestionofbeingakidagain. Itmakesthepersonthink,“yes,yesI do.” They would also be drawn to the hashtag used throughout the whole campaign and see how others are taking time out of their day to be a kid again.
For this project I worked with a fellow colleague, Emily Holland. We are the president and vice president of AIGA Flagler and we wanted to re-vamp the student group in an organized way so that the next years students that take over can easily make the group a huge sucess.
AIGA is a great way for students to network and be able to figure out jobs, internships and just get excited about design. So we really wanted a Flagler Identity to emphasize that AIGA is important and can be really beneficial.
We created a logo, icons, a color-coded brand system and promotional posters for the group.