I invented a brand / new product, Refresco taino. Refresco Taino is a naturally sweet drink that stays true to the tropical fruit flavors of Puerto Rico. I created the logo and bottle lable designs for the different flavors.
Refresco means drink or beverage and Taino is the name of the native pople of the Puerto Rico. Each fruit used is found on the island and on the back of the bottles it explains that when you buy Refresco Taino part of the money would go to keeping the rainforest of Puerto Rico clean and healthy.
The target audience likes buying all-natural things. They buy the cool drinks at local shops because they like to try new things. They like to travel. And for the most part care about the enviornment. They also like instagram and would probably take a picture of this cool new drink they found,