This was a branding project I did for a small engineering business. The hard part was turning something corporate and usually boring into something professional yet appealing. It had to stand out from other private engineers. The main type that was chosen represents the blueprints and draft papers he usually works with.
For this project there was a lot of meeting and interviewing with the client to figure out what he wanted his brand portrayed as. So I designed it around the three brand words he gave me; professional, innovative, trustworthy.